How to Sell to Store Owners at Craft Shows If a shop owner approached you at your next craft show and asked, “Do you sell your work wholesale?” would you like to be able to say “Yes” with confidence?   As you may know, shop owners shop at craft shows all the time -- but they are often hesitant to ask an artist if they wholesale their work since many craft makers aren’t quite ready to sell to shops. If you are looking to grow your business toward more wholesale sales while continuing to show at craft fairs, you won't want to miss out on this workshop!   In this two hour workshop, Marlo M. and Andrea Porter of HandmadeHappyHourSeattle.com will share their secrets for selling to wholesale buyers and shop owners at your next craft show.   • Topics covered will include: • Readying your business to combine wholesale and retail sales • Preparing a simple product line sheet for wholesale sales • Encouraging buyers to attend your retail show • Attracting wholesale buyers to your booth • Talking with wholesale buyers during a busy show • Preparing a production calendar to handle wholesale order fulfillment • Following up and closing the sale with wholesale buyers after the show

Do you have difficulty selling your own work at craft shows? Are you overly modest or just downright shy when it comes to talking with potential customers? Have you ever wished you knew how to say the right things to convince someone to buy your work? If you have always felt like there was something more you could be doing to sell more work at your craft shows, this is the workshop for you! In just a short time, you’ll learn: • What to look for in a craft show to improve your sales • How to identify your customer – the one who is most likely to buy from you • The difference between enthusiasm and pushiness • Things to avoid when working your craft show booth • Read your customers body language and communicate better with them • Overcoming objections and turning them into sales • How to close sales on the spot without feeling like a smarmy salesperson • And more!